I’ve always had a deep love for food, health, and movement. As a longtime CrossFit athlete, recipe experimenter, and wellness enthusiast, what I eat has always mattered to me. But for a long time, caring about my food meant settling.

I’ve dealt with food allergies and skin flare-ups most of my life. I know what it feels like when eating stops being enjoyable and starts feeling like a limitation.

Then I met my now-husband, Chris. He has Crohn’s disease, and we quickly bonded over a shared love of real food, and the frustration of trying to find it. On one trip together, we scanned every gas station shelf looking for something we could both eat without consequence. There was nothing. Everything was either safe but bland, or delicious but off-limits for one of us.

So I stopped waiting for someone else to figure it out.

That’s why I created Bad Rabbit—to make snacks that taste incredible, help you feel your best, and bring people back to the joy of eating. We’re here to challenge the idea that “healthy” has to mean boring, and to build something better for anyone who’s ever felt left out of the snack aisle.

- Bria